The previous year was a year filled with sales crashing, record-breaking, awe-inspiring one. Fuelled up by the mobile, e-commerce in various countries reached more than $500 billion in the past year i.e 2018, which is a growth of 16%. This represents only 11.9% of all retail, the growth of online shopping is truly dazzling.
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Every online store carries almost the same goal that is to increase sales and traffic which will result in profits in return. It only sounds simple, but in reality, it is not as it sounds. Many people think that using e-commerce in an effective manner will lead their business to climb up the ladder of eternal success. Today, it is noticed that individuals spend their heavy time online, and thus enhancing the marketing strategy of yours will potentially increase more market and will drive more sales.
Customers are craving speed and convenience until their doorstep, and vendors are thinking outside of the box to create some really remarkable experiences for potential customers.
Top predictions and trends for 2020 The need for experts in the field of paid media
Paid media is a stream in which everything changes in one or another aspect every day. It is important to secure the returns by the team of paid media as it carries a high cost with the difficulty in retaining the team. It is one of the most evocative and expensive to boot. The days are gone when you can expect the return of $1000, 000 by spending on the paid media.
Content and Commerce take precedence
Approaching acontent strategy in digital marketing has some significant challenges. Content and commerce both will move to be a moneymaker for the brands because the paid media and paid media team are a bit costly than other forms of sources. Those who can give the high-frequency content gain the advantage as digital content continues to take precedence among the consumers.
The retail workforce will change
To fulfill the offline experiences needed, it is essential to entirely change the workforce in the retail business. Various companies do not need to scale offline experiences. In spite, millennials will go on the track to dominate online commerce and digital marketing channels leveraging what is for the first time ever 4 generations in the workforce at the same time.